BRAND LOGOS
Branding starts at the story. With every client branding is catered to the clients story whether it’s the company story or the client story either on the surface or as a deeper dig. Additionally the branding aesthetic caters to the clients style and vision with my execution. It’s important that I highlight the client so they truly feel their branding embodies them. All branding comes with a branding guide unless otherwise requested, 4 stages of branding iterations that includes color options and every file type needed in the future.
-
Inital concepts are almost always provided through hand-rendered sketches. Options are whittled down to a small selection from the original exploration.
-
Half of the initial options are then digitized additionally alternate options riffing off of the chosen selection are provided.
-
Final Branding is provided with any changes or iterations both client and I land on. This includes alternate typeface options and or minor tweaks.
-
The final round of branding is a color exploration. It provides colors the client requests; with additional options I personally recommend based on the clients identity.
-
Final Branding guide and all files needed for the future are provided as final deliverables. Additionally any out of the general scope of needed files can be made and added in, such as embroidery files and or knit-in BMP files for branding.
GOODIES
A new take on a city bodega, Goodies brings curated snacks leaning into Asian flavors. The Goodies team asked for me to take their existing logo and revise it for a more polished aesthetic as well as expand their logo to a core palette, characters and icons. Because Goodies is so deeply rooted in flavor I thought a fun way to expand on their brand was to make the characters based on the different flavor profiles. The additional icons could then stem from those flavor profiles in a simplified form.
The sun graphic was initially used to omit a fun light and bright attitude within the company, but the original sun was too heavy in contrast to snack shop to relay the initial intention. Snack shop’s tight kerning felt too intricate and light weight considering it’s placement.
The updated version addressed the conflicting weight issues and messaging but opening up the sun, and adding a typeface weight that addressed the imbalance and better matched the updated sun. Due to the weight of the descender of the g in goodies, and the left justified sun it was imperative to stretch snack shop to distribute the weight.
GOODIES CHARACTERS AND ALTERNATE SIMPLIFIED ITERATIONS
FROM LEFT TO RIGHT: TOP ROW FLAVOR ICONS BASED ON FLAVOR MOUTHS AND COLOR. BOTTOM ROW BODEGA BASKET GRAPHIC AND PATTERN
BARNES AND MORGAN
A custom visionary coverall apparel line rooted in tradition and Muslim faith. The name itself derives from the owners parents last names and the center icon a contemporary spin of the “and” mark in arabic. The mark itself mimics weight and line quality in both mark and typography. I played with mostly type and some apparel icons such as seen with the needle. Barnes and Morgan prides itself on tailoring and made to fit qualities, so keeping the mark to primarily a clean typography heavy icon was the goal. Additionally the mark ended up being a great vehicle for a repeat pattern that could be used on packaging and the long thin aesthetic ended up being perfect for back of neck coat hanger style labels.
CONCEPT EXPLORATION EXAMPLES:
WUNDERBE
A children’s apparel and art subscription box kit centered around design. It’s all about the fun, the quirkyness and the art supplies available. Wunderbe’s logo uses a squirt of paint but can easily be simplified with the removal of the paint utilizing the custom workable “wunderbe” typeface. Below you can see a few of the iterations of options I played around with, because the brand is so playful I went down to paths, classic clean and illustrative playful. Additionally because the products are either used or worn by kids it was important for me to explore art supplies and hands in the logo mark; some of which can be seen below.
CONCEPT EXPLORATION EXAMPLES:
ALKEMIC COLOR
Alkemic Color is a Portland based video color grading company. The company was really drawn to alchemy and the process of change. With a focus on merging color and sound to maximize the story telling in each video Alkemic color alters it was important for me to find a way to show the alkemic property the company is drawn to. Additionally to show the range of color the process can alter in respect to the film they work on daily it was important to incorporate the film and color aspect.
CONCEPT EXPLORATION EXAMPLES:
PHOZOLE
Rooted in the owners Mexican and Vietnamese heritage, Phozole is a fusion based to-go soup popup. The owners are so fun and with the ease of their fusion it was important to keep the logo fun with a hint of street food vibes. I really loved the opportunity to do a style that was inline with my personal style and love of noodle art. The final logo played with movement and looks like a sticker you’d be able to slap on the back of a stop sign which ultimately fit the aesthetic to a T.
CONCEPT EXPLORATION EXAMPLES:
